About Us
Hey, I'm Kali! 🌸
Founder & Owner of Southern Obsession Co. | Born & Raised in the Deep South of Georgia
Where It All Started
It all started with a graphic tee — one I made just for myself, just for fun. But every single time I wore it out, strangers would stop me and ask, "Where did you get that?!" Over and over again, people fell in love with my designs before I ever thought of selling them. That reaction from real people — that genuine excitement — was all the push I needed. If they loved it that much, maybe others would too.
So I started selling, and Southern Obsession Co. was born.

What "Southern Obsession" Really Means
I'm a southern girl through and through — born, raised, and still living in the deep south of Georgia. Southern Obsession Co. isn't just a name I came up with. It's literally who I am: a girl obsessed with all things southern and classy, especially when it comes to clothes. I wanted to create a place where women like me could find pieces that feel like home — stylish, affordable, and full of that southern charm that's hard to put into words but impossible to miss.

My Story: Faith, Fight & Fashion
In 2016, my life changed in an instant. A four-wheeler accident left me fighting for my life in the hospital. The doctors and surgeons didn't think I would ever walk or talk again. But God had other plans.
Through months of physical therapy, occupational therapy, and speech therapy — through every hard day and every small victory — I healed. And I came out the other side with a fire in me that nothing could put out.

2016 — The fight that changed everything.
SOC is my proof. It's my living testimony that with God's guidance and a whole lot of determination, you can build something beautiful from the ground up — even when the odds are stacked against you. I didn't start this business to make money. I started it to share my love for southern fashion and to pour my heart into something that truly matters to me.
This is not a job. This is not just a hobby. SOC is my absolute passion. I wake up every single morning excited to serve my customers and find new ways to grow.

What Makes SOC Different
I will stop my whole life to make sure my customers are taken care of — no matter what that means. Lack of sleep? I'll stay up. Losing a few dollars to make something right? Worth it every time. When you shop with SOC, you're not just a transaction. You're the reason I do this.
Every piece I carry is hand-selected with love. Every custom tee is made with care. And every order goes out with the same energy I'd put into something for my own closet.

"I didn't make this business to make money. I made it to share my love for southern fashion — and I wouldn't have been able to build it without God's help, my recovery, and every single one of you."
— Kali, Founder of Southern Obsession Co.

Thank you for being part of this journey. 🤍
Shop the collection, wear it with pride, and know that every purchase supports a small business built on faith, passion, and a whole lot of southern love.